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Views from the blog-o-sphere

Views from the bog-o-sphereWhy Bottled Water Is Insane

By Michael Byrne – Motherboard – June 17, 2013
Here’s a weird thing. If you are over, say, 30 years old, you likely remember a time before bottled water. Bottled water as a concept has been visible for a very long time, of course, and most histories of the phenomenon mark the introduction of Perrier in 1976 as the genesis of modern bottled water. It wasn’t until the mid-‘90s, however, that bottled water became everyday and, you know, for the common folks. Those of us that remember this period are lucky enough to have witnessed one of the most insane events in consumer history, when the soda industry figured out how to sell the same thing in bottles that people already had piped into their houses.

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